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September Issue

Fashion is more than what you buy or wear

They say that September is the January of fashion, and Wednesday 20th September 2017 marked the official launch of September Issue 2017, hosted at Hyde Park Corner.

An unveiling of a passion project which Hyde Park Corner, together with Zebra Square and The Publishing Partnership hold close to their hearts, the stylish soirée of a contemporary and eclectic array of individuals, who frequent Hyde Park Corner for business and pleasure, was one to remember.


Hosted by Media Personality and Chief Contributor for September Issue 2017, Taryn Louch, familiar faces in the crowd included Ayanda Thabethe, Roxy Burger, Tamara Dey, Chiano Sky, Mampho Brescia, Lalla Hirayama, Penny Lebyane, Lulama Wolf and Manthe Ribane.

Top Billing was there to capture all the unforgettable action; and Grey Goose cocktails and Boschendal wines were on tap as guests mixed and mingled in anticipation of the great reveal, presented by Hyde Park Corner’s General Manager – Jacqui McGeehan.

September Issue has served as a powerful platform alive with possibility, and has afforded Hyde Park Corner, in collaboration with Jillian Grogor, the opportunity to create and curate a resplendent visual narrative now in its’ third year, showcasing the exclusive offerings within Hyde Park Corner.

So much more than a look-book, September Issue showcases this year's offerings when it comes to global food, fashion, travel, beauty and décor trends; and a host of individuals who contributed by way of interview and review came out in support of this passion project, including Vanessa Carreira-Coutroulis, Kee-Leen Irvine, Annemarie Meintjies, Mampho Brescia, and Patience Stevens, who journeyed from Cape Town to share the evening.

They say that fashion is what you buy, style is what you do with it, and putting together a dynamic dream team of the best of the best, who brought out their skill and passion to showcase the store offerings as well as the iconic works of art within Hyde Park Corner; from the soaring tower to Baldinelli's mosaic; Simon Stones’ fountain to Cecil Skotnes’ graffiti mural of this establishment rooted in history, was no easy feat.

The launch marked the culmination of hours of hard work and passion, hosted in another project that reflects dedication and passion – The Wonder Room – one of Jozi’s greatest treasures, hosted in Hyde Park Corner.

With their designs inspired by the crafting of ideas; Julia Day of Generation store, together with Joe Van Rooyen of JVR Architects, , put together the story behind the design, showcasing their inspired suppliers and collaborators, from the carpenters to the steel mongers for a stylish stand at Design Joburg, which has journeyed to Hyde Park Corner’s Centre Court, and which guests had the opportunity of discovering.

The Wonder Room ties into the centre’s ethos of luxurious longevity, and is an architect’s sample library, evoking a sense of heritage but also contemporary style.

Inspired by the Hermès Salone del Mobile, this special space is crafted to elicit a response from every soul that explores it. Innovative and visionary, the authentic craftsmanship of the vintage oak floors, crafted from 150 year old Welsh wood, transports visitors to a Parisian apartment, complete with postcards evoking the nostalgia of yesteryear; with the design story painstakingly etched on a scroll.

Art is where work meets love and September Issue 2017 is a work of art driven by passion, love and dedication. Setting international standards, September Issue, the publication that lives for a year, remains a classic, yet contemporary publication in a world full of trends, and this year’s pagination is the most exciting offering yet.

After the great reveal, guests enjoyed a fabulous floating dinner, whilst paging through this year’s visual feast - the third edition of the celebrated annual highlight that is September Issue 2017.

With DJ Kimmy K on the decks and Guerlain standing by to touch up makeup, the night was a stylish and celebratory affair, and the pages of September Issue 2017 came to life amidst a plethora of personalities peppered amongst the works of art by Generation Store.

For all Media Enquiries and PR Communication please contact Jillian Grogor on zebrasquare@global.co.za or +27 11 784 8112

September Issue

Available at the Concierge desk from 1 September